Job description
Develop new business by finding out who holds the advertising budget in a target organisation and arranging to speak to them
Persuade clients to buy advertising space / time in a particular medium
Explain the benefits of this medium, using statistics on readership or viewing figures as evidence
Offer a price and negotiate around it
Close the deal and record the details
Spend a great deal of time on the telephone.
Develop new business by finding out who holds the advertising budget in a target organisation and arranging to speak to them
Persuade clients to buy advertising space / time in a particular medium
Explain the benefits of this medium, using statistics on readership or viewing figures as evidence
Offer a price and negotiate around it
Close the deal and record the details
Spend a great deal of time on the telephone.
Key skills for media sales representatives
- Communication skills
- Good telephone manner
- Persuasive ability
- Confident and outgoing personality
- The ability to create relationships with customers
- Diplomacy and patience
- Ability to work under pressure and meet targets
- Numeracy
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